Semaj – Interior Design Portfolio

The Challenge

The client needed a professional, mobile-friendly site to showcase her interior design work. While she had a digital presence, she lacked a space in which she could showcase her projects and design work, which proved to be a limiting factor when pitching new clients.

The Process

The client and I worked closely together to define the content and layout of the website, with a unique grid to showcase pictures of her projects in different aspect ratios. I used Framer to design and build the site which contained:

• Clean, grid-based visual hierarchy

• Mobile-first responsiveness

• Modular CMS structure for easy updates

Much emphasis was placed on elegant image galleries and short text blocks to showcase the idea and vision behind each project and design item, without overwhelming the viewer.

The Result

The site was first launched within 30 days, and finalized after many iterations in 5 months. It became a focal point for prospecting, and she was able to utilize it to land 3 new clients within the first month.

Tech Stack

Framer · CMS Collections · Mobile-first responsive layout

Learnings

When it comes to tackling a large project, speed and clarity beat complexity. Starting with a clear idea of what the client wanted, and iterating until the last version was exactly what the client wanted helped turn the project into a success. Building with Framer not only helped me deliver the website quickly but also provided the client with a relatively easy website to maintain and update on her own.